Screen-Shot-2013-03-13-at-15.23.43A crisis can hit any business, at any time, no matter what its size or type.  Having a Crisis PR plan in place to help manage a situation will not only help protect a company’s reputation, but ensure its survival.  A crisis can take many forms but how well it is handled will help determine the final outcome.

Here are a few hints and tips from the team at www.bigbarkpr.co.uk about handling a crisis;

  • Make a list of all the things that could potentially cause a crisis for your business e.g. a customer complaining on social media channels, a product recall, an employee behaving inappropriately, a production problem, large scale redundancies.  Then devise and agree a strategy as to how you might deal with each.
  • Create a crisis management team, no matter how large or small your company, two heads are better than one.
  • Appoint a media spokesperson ensuring that they are fully briefed on the situation and have a planned statement/press release.
  • Never be drawn into an argument, and especially not online.  Responses to questions and/or criticisms should always be well considered, in some circumstances it may be better to say nothing.
  • Monitor what is being said about you online, via forums and social media channels. If appropriate, address/reply to the issues raised.
  • Ensure that you keep staff informed of what is going on – inaccurate gossip and rumours can do further harm.

If you would like help to create a Crisis PR plan contact Alex at Big Bark PR   Tel: 01306 731331   E: info@bigbarkpr.co.uk