When dealing with the media, success is determined by not only what you say, but how you say it.  Whilst what you do or don’t say will be relevant to an individual scenario, there are certain dos and don’ts that can be applied to every situation.  Here at interiors and lifestyle PR agency Big Bark PR we recommend the following:


1.       Respond quickly to requests as journalists usually work to tight deadlines and time is of the essence.   Journalists will be more inclined to come to you first if you always respond quickly and give them the information they require.

2.       Ensure the facts that you supply are correct.

3.       Be prepared, when organising an interview ask for a list of questions and subjects for discussion in advance, and ensure you know the ‘corporate stance’ on all topics.

4.       Remember to include key messages about your products/services wherever possible.


1.       Don’t fail to respond to requests, letting journalists down builds a negative perception of your brand with the media.

2.       Don’t make promises that you can’t deliver.

3.       Don’t guess at facts and figures as this can lead to inaccurate reporting.

4.       Don’t comment on issues involving rival companies.

5.       Don’t speak off the record, assume that everything you say will be broadcast and put online.

If you’d like to learn more about media relations, we offer an in-house training service, so give us a call to discuss on 01306 731331